Day Six: 2/19/13

Today, I spent most of my time working on redesigning the Rotary Golf brochure that I worked on last Thursday (2/14). Since I worked from home that day, the details weren't exactly clear as to what this organization wanted to do with their brochure. I played it safe and kept the design structure/layout almost exactly the same as the way they originally designed it, while adding a few graphics and some color as well.

Upon arriving to Yale today, however, I was informed that they have decided that they want to do something a lot different. They wanted full creativity in order to make their brochure for this event look stunning. So, I gutted my original design and started from scratch. I played around with tons of different background and font colors, seeing which combination worked the best. I also looked at other golfing brochures online for inspiration. After going back and forth, I finally decided to go with a green color scheme for the background. Since the final brochure was two pages, I also decided to make the inside of the brochure have a landscape going across the background. I made the landscape in Adobe Illustrator before adding it to the brochure as a background. The finished product came out great and it definitely stands out more than my original design from last Thursday.